The Essential Guide to Cover Letters in 2024

When you’re looking for a job, you might wonder if you need to write a cover letter to submit along with your job application.

Cover letters are essential again according to some experts. 

Some hiring employers who hire you might not ask for one, but statistics say a lot of them like to see a cover letter.

The first step to a successful application is to have a customized resume. Take advantage of our handy resume builder for that. 

But instead of just sending your resume with your name, you can explain why you’re the perfect person for the job with a cover letter.

To fully understand why cover letters are important in 2024, we’ll explain:

• Why cover letters are important
• What sectors letters are most valuable to
• What employers value in cover letters
• Tips on how to write one

Keep reading to find out why your cover letter may be the difference between landing a job and getting your application rejected. 

The Value of Cover Letters

Sometimes when you apply for a job, employers won’t ask for a cover letter, but you can still choose to send one.

Think less about if hiring managers ask for it, and more about if they’d like to see it.

A 2022 study by Arcadia University found that 83% of job experts believe a strong cover letter can boost your chances of landing an interview, even if your resume isn’t top-notch.

Why do some employers value cover letters? 

They reveal more about you, show your genuine interest in the job, and demonstrate your willingness to go the extra mile.

A 2021 Jobvite study showed that 36% of hiring professionals take up to five minutes to review a resume and cover letter together.

So, a well-crafted resume and cover letter combo can help you stand out.

Where Cover Letters Make a Difference

Cover letters are particularly influential in certain industries. Applicants in certain fields see a higher impact from a well-crafted cover letter, such as:

• Business 
• Hospitality, 
• Customer service

Internship applications should also often be submitted with a cover letter. By adding a cover letter you give yourself a chance to stand out in sectors where personality and fit are as crucial as skills.

The Growing Importance of Cover Letters

The perception of cover letters among hiring managers has evolved significantly. 

Data indicates a growing appreciation, with their importance in the hiring process increasing from 8% to 26% between 2017 and 2021. 

This shift underscores the cover letter’s role in highlighting your skills, enthusiasm for the position, reasons for career transitions, and growth potential.

How Keywords in Cover Letters Can Help

In the digital era of job applications, companies frequently employ an Applicant Tracking System (ATS) to evaluate submissions.

This sophisticated system scans your resume and cover letter, assessing their relevance to the position by identifying job-specific keywords.

To navigate this initial screening successfully, consider the following strategies:

Strategically incorporate relevant keywords into your cover letter.

• Ensure your letter is structured for clarity.
• Align your listed skills and experiences with those mentioned in your resume.
• Conversely, to avoid hindering your application’s progress, 

Also try to refrain from:

• Excessive repetition of the same terminology.
• Crafting a letter that lacks fluidity.
• Relying on commonly used phrases that offer little value.

Tips for Writing a Standout Cover Letter

Of course, you also need to know what makes up a great letter. To craft a cover letter that captures attention, consider these strategies:

• Research the company: Tailor your cover letter to reflect the company’s culture and values. This personalized approach shows you’ve done your homework.
• Emphasize relevant skills: Match your skills with the job description, providing examples that demonstrate your capabilities.
• Share your story: Use your cover letter to explain any career changes or unique paths you’ve taken, making a case for why you’re a great fit.
• Keep it brief: Keep your cover letter brief and to the point. Hiring managers appreciate concise, focused applications.
• Proofread: Ensure your cover letter is free from errors. A clean, error-free letter reflects your professionalism and attention to detail.

Key Takeaways

Cover letters remain a critical component of the job application process in 2024. They offer a unique opportunity to showcase your personality, demonstrate your interest in the role, and highlight your suitability for the position. 

By investing time in writing a thoughtful cover letter, you significantly enhance your chances of making a memorable impression on potential employers.

With our cover letter builder, you can make this task much easier.

Remember, a cover letter is more than just an addition to your resume—it’s a powerful tool to communicate your story, ambition, and the value you bring to the table.